04 Jul 2025

Jollibee Group’s record growth sets stage for global growth

Following record-breaking growth in 2024, the Philippine company is strategically pursuing ambitious expansion initiatives both locally and internationally in 2025.

Isa Tan

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Philippine food giant Jollibee Group continued its impressive growth in Q1 2025, building on a landmark performance that resulted in its highest net income and systemwide sales to date.

Global President and CEO Ernesto Tanmantiong reported significant Q1 figures, highlighting double-digit growth across key metrics: revenue by 14.6%, systemwide sales by 18.9%, and operating income by 17.6%.

This growth reflects the Group’s expanding global presence, with Philippine operations posting an 11.9% increase and international operations seeing a remarkable 29.5% rise.

In 2024, net income attributable to equity holders surpassed USD 177.7 million for the first time, while systemwide sales reached topped USD 6.9 billion—a 13% year-on-year increase. This growth was supported by strong same-store sales in the Philippines (7.5%) and internationally (2.8%), highlighting sustained consumer demand and effective management.

Global footprint driving expansion

Aiming to triple net income after tax and achieve a 2-% return on invested capital by 2028, the Jollibee Group is focused on strategic expansion. In 2024, the company opened 674 new stores, 536 of which are overseas, bringing its global store count over 9700.

Flagship brand Jollibee, popular for its Chickenjoy product, plans to open 700-800 new stores in 2025, supported by USD 320-370 million in capital expenditures. Expansion will focus in North America, Europe, the Middle East, Asia, and Australia.

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Operational and sustainability milestones

Operational highlights include a % increase in operating profit to top USD 300 million. Sustainability initiatives also progressed, with significant reductions in energy and water usage, as well as waste in Philippine commissaries. More than 11,700 food safety audits were conducted in 2024.

“We are committed to bringing the joy of taste to our consumers with every meal,” said Mr Tanmantiong, reaffirming the company’s purpose-driven growth strategy and its role in advancing global food industry standards.

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