31 Mar 2026

Pericoli Asia Pacific launches dedicated Customer Care Center

A new regional support structure puts qualified technical specialists at the forefront of every client interaction, removing the traditional reliance on sales contacts for technical matters.

aviNews Asia

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Pericoli Asia Pacific (PAP) announced the establishment of a dedicated Customer Care Center, formalizing a new approach to technical support for clients, agents and distributors across the Asia Pacific region.

The center is designed to serve as the first and primary point of contact for all technical enquiries: from product performance and troubleshooting to installation guidance and operational assistance.

The initiative marks a deliberate shift in how PAP organizes its support capabilities. By creating a dedicated technical team that operates independently from the sales function, PAP ensures that customers receive accurate, prompt responses from professionals specifically trained to address their needs, without delay and without the friction that often arises when technical questions pass through commercial channels.

A strategic investment in long-term relationships

The decision to establish the Customer Care Center reflects PAP’s broader market positioning across a highly competitive region.

“In my experience, reliable technical support is the foundation on which lasting client relationships are built. Our clients deserve to know that when a challenge arises in the field – wherever they are in the region – there is a qualified, responsive team ready to assist them without delay. This center is our commitment to that promise, and it is the direction in which we intend to grow,” Carmelo Ferlito, PAP Managing Director.

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Carmelo Ferlito

The team behind the center

The Customer Care Center is led by Mohamad Sufi and Jude Wong, two professionals with hands-on experience in Pericoli’s product range and a practical understanding of the operational realities faced by clients across the region.

Mr Sufi brings technical expertise developed through direct fieldwork with PAP’s ventilation and climate control systems. His role centers on managing support coordination and ensuring that incoming technical requests are handled with the depth and accuracy that complex engineering queries require.

Mr Wong contributes a thorough knowledge of product applications across the agricultural and livestock sectors. He serves as the operational link between clients and PAP’s internal engineering teams when enquiries require deeper technical escalation.

How the Customer Care Center works

From the date of this announcement, clients, agents and distributors are encouraged to direct all technical support requests to the Customer Care Center as their primary point of contact.

The center handles enquiries across PAP’s full product range, including ventilation systems and climate control solutions for agricultural and technical applications.

Where requests require input beyond the center’s immediate scope, the team coordinates directly with PAP’s internal technical and engineering resources to ensure continuity and accuracy of response.

The goal is straightforward: no query should go unanswered, and no client should wait longer than necessary for the support they need.

Technical support and service enquiries: [email protected]

About Pericoli Asia Pacific

Pericoli Asia Pacific is the regional subsidiary of Termotecnica Pericoli, an Italian manufacturer specializing in ventilation and climate control systems for the agricultural and livestock industries.

Serving clients, agents and distributors across Southeast Asia and the broader Asia Pacific market, Pericoli Asia Pacific combines Italian engineering heritage with a growing regional presence built on long-term partnerships and a commitment to responsive, expert-level service.

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