Vietnam’s ready-to-eat eggs officially enter the Japanese market

Careful preparation for a demanding market

VFood CEO Truong Chi Thien said Japan is a large but highly demanding market, requiring strict compliance with food safety and consumer preference standards.

The company spent considerable time submitting product samples for repeated quality assessments before gaining approval from its Japanese partner.

Japan has now granted a 12‑month export authorization for Vietnamese ready-to-eat eggs. If successful, a long-term agreement may follow.

“Our current production capacity remains modest compared to our partner’s demand. We are therefore planning to expand our factory to increase supply, as the market potential is substantial and egg prices in Japan remain relatively high,” Mr Thien said.

Export opportunities ease domestic oversupply

The successful entry to Japan is expected to help address longstanding oversupply issues in Vietnam’s egg sector.

Rapid expansion of poultry flocks in recent years depressed prices. The Dong Nai Livestock Association noted that recurring price drops have placed significant financial pressure on farmers.

Export opportunities are expected to:

• Reduce pressure on the domestic market and support more sustainable industry growth;
• Encourage producers to improve production standards, adopt cleaner farming practices; and
• Enhance the value of Vietnamese egg brands.

Domestic egg prices show signs of recovery

Alongside the export breakthrough, the domestic market is also showing positive signs.

Poultry farm owners in southern Vietnam say industrial chicken egg prices currently range from USD 0.06–0.07/egg, up from USD 0.04–0.05 earlier in June.

Feed costs remain high, at USD 0.06–0.07 per egg, but the recent price recovery is easing losses for farmers.

Combined with Japan’s market opening, these gains are bringing renewed optimism to Vietnam’s poultry industry.