30 Sep 2025

European poultry sector strengthens engagement with Vietnamese consumers

Amid rising demand for food safety and traceability, European poultry is expanding its presence in the Vietnamese market.

Valerie Nguyen

aviNews Asia

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Tiếng Việt

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Tiếng Việt (Vietnamese)

Vietnamese consumers are increasingly concerned about food safety and the ability to trace products ‘from farm to table’. Seizing this trend, European poultry, certified by prestigious international standards such as HACCP, GMP, IFS, and ISO, is actively approaching the Vietnamese market with a targeted campaign.

According to Dariusz Goszczyński, Chairman of the National Poultry Council – Chamber of Commerce (KRD-IG) in Poland, the campaign ‘European poultry – From our farms to your table’ plays a key role in directly reaching Vietnamese consumers and business partners.

Beyond emphasizing strengths in safety, quality, and consistency, this campaign also provides detailed information about Europe’s food production system, thereby reinforcing the image of trustworthy and sustainable products.

Dariusz Goszczyński.

Modern technology and strict standards

Mr Goszczyński noted that the European poultry industry applies modern technologies to optimize processes, increasing efficiency while maintaining consistent quality. As a result, European products have earned recognition in Vietnam as a brand synonymous with safety, quality, and trusted traceability.

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“This is an excellent source of complete protein – an essential component of a balanced diet. Producers from the European Union (EU) strictly adhere to rigorous standards to ensure products are not only safe but also rich in nutritional value. This makes European poultry a fitting choice for the growing demands of Vietnam’s dynamic market,” he emphasized.

Vietnamese importers and distributors, in particular, place high value on international certifications such as HACCP, GMP, IFS, and ISO. These serve not only as guarantees of product quality and safety but also as a foundation for long-term trust with local partners. The strict standards of Europe are a distinctive advantage that makes European poultry especially appealing in this market.

Long-term cooperation prospects

Looking ahead, “European poultry will play an increasingly important role in Vietnam. On one hand, it supplies high-quality meat to meet the rising expectations of consumers,” said Mr Goszczyński.

“On the other hand, Europe’s experience in quality standards, animal welfare, and control systems will serve as valuable references for local producers. In the long run, this will not only strengthen trade cooperation but also foster knowledge exchange, bringing benefits to both sides.”

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