Jollibee, the Philippines’ fast food giant, has once again clinched the top spot in USA Today’s 10 Best Readers’ Choice Awards for Best Fast Food Fried Chicken.
Its flagship Chickenjoy edged out major contenders including Popeyes, Chick-fil-A, and KFC, earning the recognition for the second consecutive year.
The award celebrates Chickenjoy’s unmistakable formula: crisp golden coating, succulent meat, and a signature gravy. The dish has long been a staple for Filipinos at home, but this win reaffirms its rising status among international fried chicken favorites.
With around 100 stores across North America and over 1700 locations worldwide, Jollibee has become the largest and fastest-growing Asian restaurant company on the global stage.
Grilled or fried, Jollibee Group delivers
Jollibee Group‘s mastery of chicken extends across its brand.
Mang Inasal, another crowd favorite in the company’s umbrella, serves grilled Chicken Inasal with its signature chicken oil—a smoky, aromatic counterpart to Chickenjoy’s fried appeal.
As the competition in the fried chicken space intensifies, Jollibee’s repeat win signals more than just taste leadership. It also proves that Filipino food is gaining worldwide recognition, thanks to brands that blend tradition and innovation.
Rising in the rankings
Jollibee Group’s success is matched by its growth in business. In the 2025 Fortune Southeast Asia 500 list, the company moved up seven spots to rank 79th, making it the ninth biggest Philippine-based company on the list.
This leap reflects robust performance. In Q1 2025, the company earned USD 1.2 billion, up 14.6% year-on-year. Profits also rose by 17.6%, reaching USD 83 million.
With 19 brands and over 9900 stores in 33 countries, Jollibee Group has built a solid global presence. Its continued growth marks a clear goal. Spread joy to through great-tasting food—from Southeast Asia to the rest of the world.
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