KFC Indonesia’s financial performance sees recovery as boycott continues to fade

The pressure today is mostly on a personal level rather than the organized, group-scale boycott seen previously.

aviNews Asia

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Fast Food Indonesia, the operator of KFC outlet chain in Indonesia, said the financial strain stemming from last year’s boycott of KFC products continues to fade, with the company reporting significantly smaller losses through Q3 2025.

Director Wachjudi Martono acknowledged that pockets of consumer boycotts remain in several regions, though the situation is much different from 2024 and early 2025.

According to him, the pressure today is mostly on a personal level rather than the organized, group-scale boycott seen previously.

“Things have started to thaw, though traces are still there,” Mr Martono said during a recent public expose.

Fast Food Indonesia recorded:

A running loss attributable to owners of USD 14.34 million in the January-September 2025 period, an improvement from USD 33.46 million a year earlier.
Revenue dipped slightly from USD 215.64 million to USD 213.84 million, while cost of goods sold fell to USD 85.90 million from USD 95.50 million.
That pushed gross profit to USD 127.94 million, up from USD 124.94 million in the same period of 2024.

The easing boycott helped the company sharply reduce its operating loss, which dropped from USD 35.14 million in the first nine months of 2024 to USD 14.65 million in the same period this year.

Mr Martono projected a turnaround in 2026, saying the company does not expect to book profit in 2025 due to ongoing pressure from weakening household purchasing power and rising unemployment.

“Our sales are affected by lower purchasing power and higher unemployment. Some sectors, like manufacturing, still need government stimulus,” he said.

Even so, he believes the recovery window remains open as the government pushes to strengthen economic activity, particularly by accelerating budget disbursement at the regional level.

“This is an opportunity for us. More money circulating among the public means the economy will pick up and grow,” he said.