A new regional support structure puts qualified technical specialists at the forefront of every client interaction, removing the traditional reliance on sales contacts for technical matters.
Pericoli Asia Pacific (PAP) today announces the establishment of a dedicated Customer Care Centre, formalising a new approach to technical support for clients, agents and distributors across the Asia Pacific region.
The centre is designed to serve as the first and primary point of contact for all technical enquiries: from product performance and troubleshooting to installation guidance and operational assistance.
The initiative marks a deliberate shift in how Pericoli Asia Pacific organises its support capabilities. By creating a dedicated technical team that operates independently from the sales function, PAP ensures that customers receive accurate, prompt responses from professionals specifically trained to address their needs, without delay and without the friction that often arises when technical questions pass through commercial channels.
The decision to establish the Customer Care Centre reflects Pericoli Asia Pacific’s broader market positioning across a highly competitive region.
“In my experience, reliable technical support is the foundation on which lasting client relationships are built. Our clients deserve to know that when a challenge arises in the field – wherever they are in the region – there is a qualified, responsive team ready to assist them without delay. This centre is our commitment to that promise, and it is the direction in which we intend to grow.”
— Carmelo Ferlito, Managing Director, Pericoli Asia Pacific
From the date of this announcement, clients, agents and distributors are encouraged to direct all technical support requests to the Customer Care Centre as their primary point of contact.
The centre handles enquiries across PAP’s full product range, including ventilation systems and climate control solutions for agricultural and technical applications.
Where requests require input beyond the centre’s immediate scope, the team coordinates directly with PAP’s internal technical and engineering resources to ensure continuity and accuracy of response. The goal is straightforward: no query should go unanswered, and no client should wait longer than necessary for the support they need.
Pericoli Asia Pacific is the regional subsidiary of Termotecnica Pericoli, an Italian manufacturer specialising in ventilation and climate control systems for the agricultural and livestock industries. Serving clients, agents and distributors across Southeast Asia and the broader Asia Pacific market, PAP combines Italian engineering heritage with a growing regional presence built on long-term partnerships and a commitment to responsive, expert-level service.
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