“We certainly managed to reach our goals during the years thereafter”, says Horel. “Nowadays we have 33 member countries and 58 associate members, all having a strong link with either the domestic or global poultry industry. Our associate members range from suppliers to the industry, to food processing companies and distributors & customers.
“We may proudly say that this is quite an achievement, making IPC a relevant body in the world’s food production. We are fully recognized by important global public organizations such as FAO, OIE and Codex Alimentarius.”
“Looking ahead, we need to be transparent to the consumer”, Horel continues. “Tell the story about the value of healthy and safe food from poultry origin. Most consumers are a long way removed from farming. We would love to take consumers inside our breeder and broiler houses, as well as into processing plants and show to them the reality and professionalism behind the scenes.
“Of course this is impossible, first of all because of biosecurity restrictions, but also for practical reasons. It makes clear however that we feel the need to communicate our message to the public. And create trust.”
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